How to Differentiate the Land Gods
In Chinese folk beliefs, Di Zhu Gong, Tu Di Gong, Datuk Gong, and Tua Pek Kong are important deities associated with land and territory. However, many people are unclear about their specific roles, offerings, and hierarchical positions in the spiritual order.
This article will provide an in-depth analysis of these land gods to help you better understand their differences and choose the right deity for worship.
The Differences Between Di Zhu Gong, Tu Di Gong, Datuk Gong, and Tua Pek Kong
Although these gods are all connected to the land, they hold different ranks in the divine hierarchy, provide blessings over different scopes, and have distinct worship rituals.
Di Zhu Gong

Di Zhu Gong, whose spirit tablet is inscribed with "Wu Fang Wu Tu Long Shen"(五方五土龙神) is primarily enshrined in the ancestral altars of Chinese households. His appearance is similar to that of Tu Di Gong and Tua Pek Kong, typically depicted as an elderly man with a long white beard. As the guardian deity of the home, Di Zhu Gong oversees the land within the residential premises, ensuring the safety and harmony of household members. As a grassroots land deity, Di Zhu Gong operates under the administration of Tu Di Gong.
Duties
Protects household members and ensures the safety and harmony of the home.
Promotes family prosperity, harmony, and business success.
Offerings & Worship
Enshrined at the lower section of the household altar, usually in the form of a spirit tablet or statue.
Offerings such as tea, fruits, incense, and candles.
The birthday of Di Zhu Gong falls on the 10th day of any month between the first and fifth months of the lunar calendar, during which devotees hold special rituals in his honor.
Tu Di Gong

Tu Di Gong is the deity responsible for overseeing a designated area of land, with his influence extending across entire communities, villages, and even cities. Holding a higher position than Di Zhu Gong, he governs broader land affairs within his domain, while the overall land management system is overseen by Tua Pek Kong.
Duties
Safeguards the land within his domain, ensuring stability and prosperity for residents.
Watches over businesses, markets, and factories, promoting commercial success.
Protects agricultural harvests, ensuring bountiful crops for farmers.
Offerings & Worship
Enshrined at shop entrances, community land temples, factory premises, and agricultural fields.
Offerings typically include three sacrificial meats, cooked meals, wine and tea.
Tu Di Gong’s birthday falls on the 2nd day of the 2nd lunar month, during which many regions hold grand ceremonies in his honor.
Datuk Gong

Datuk Gong is a unique folk deity worshipped by Chinese communities in Southeast Asia, blending traditional Chinese land worship with Malay cultural elements. The term "Datuk" originates from the Malay language, traditionally referring to esteemed elders, local chieftains, or respected officials. Over time, this title was incorporated into Chinese folk beliefs and associated with a localized land deity.
Datuk Gong's representation varies widely, reflecting diverse cultural influences. The most common depictions include a traditional Chinese appearance with a long white beard and Chinese attire, as well as a Malay-influenced form featuring Malay clothing, a songkok hat, a sarong, and a kris (traditional dagger). Due to regional cultural differences, Datuk Gong takes on unique forms in different areas. For example, in Putuo Village, Kulai, Johor, Datuk Gong is worshipped in the form of a sacred stone.
Duties
Protects believers and ensures the safety of local communities, particularly among Chinese settlements.
Watches over the land, fostering prosperity and harmony for residents and businesses.
Believed to be highly responsive in granting wealth, protection, and good fortune.
Worship & Offerings
Datuk Gong shrines are often located outdoors, such as in estates, under large trees, at factories, shops, and along roadsides.
Offerings typically include incense, candles, eggs, fruits, tea, and sometimes betel nuts or cigarettes.
Many Chinese devotees follow Malay cultural taboos when worshiping Datuk Gong, such as avoiding pork-based offerings in his rituals.
Tua Pek Kong

Tua Pek Kong, also known as Hok Tek Ceng Sin (福德正神), is a high-ranking land deity in Chinese folk beliefs. He is venerated as a deity who ascended to this status after accumulating immense virtue and merit. In Malaysia and Singapore, Tua Pek Kong is especially revered by the Chinese business community.
His appearance closely resembles that of Tu Di Gong and Di Zhu Gong, depicted as an elderly figure with a long white beard. However, Tua Pek Kong is often distinguished by a staff adorned with a dragon’s head, symbolizing his superior divine rank. He is not only a god of wealth and protection but also the supreme overseer of lower-tier land deities, including Tu Di Gong and Di Zhu Gong.
Duties
Governs and oversees numerous land deities, such as Di Zhu Gong and Tu Di Gong.
Bestows blessings, prosperity, and good fortune upon families and businesses.
Manages and safeguards ancestral tombs and burial grounds, ensuring peace for the deceased.
Worship & Offerings
Tua Pek Kong is typically enshrined in temples, businesses, homes, and cemeteries.
Offerings include three animal sacrifices, joss paper, fresh flowers, wine, and tea.
During the Qingming Festival, it is customary to first pay respects to Tua Pek Kong before worshiping ancestors at the gravesite.
Which Deity Should You Worship?
Choosing the right deity for worship depends on your needs, cultural background, and traditional beliefs. Below, we break down the differences to help you make an informed decision.
Di Zhu Gong
Di Zhu Gong is typically enshrined inside homes or businesses, primarily responsible for safeguarding the household, ensuring prosperity, and blessing business operations.
Best for Worshippers Who:
Want to protect their home and family for peace and harmony.
Own businesses and seek prosperity and financial stability.
Wish to safeguard their property and real estate investments.
Tu Di Gong
Tu Di Gong governs a larger area than Di Zhu Gong, overseeing entire villages, towns, or even cities. He is highly respected by merchants and farmers alike.
Best for Worshippers Who:
Are business owners or entrepreneurs seeking prosperity and success.
Are farmers, fishermen, or those reliant on natural resources for their livelihood.
Wish for safety, harmony, and stability in their community or region.
Datuk Gong
Datuk Gong is a unique Chinese folk deity in Southeast Asia, incorporating elements of both Chinese and Malay spiritual traditions. He is primarily worshiped for land protection, business prosperity, and travel safety.
Best for Worshippers Who:
Reside in Southeast Asia, particularly Malaysia and Singapore.
Run businesses and seek stability and prosperity.
Frequently travel or drive and wish for safety on their journeys.
Tua Pek Kong
Tua Pek Kong is regarded as the highest-ranking deity within the Earth God hierarchy. He is widely worshiped as a wealthy deity, particularly by the Chinese business community.
Best for Worshippers Who:
Follow traditional Chinese beliefs, especially those from Fujian, Teochew, or Hainan communities.
Are business owners or merchants seeking wealth, success, and good relationships.
Wish to worship a guardian deity for cemeteries and ancestral tombs.
When selecting the appropriate deity to worship, several factors should be considered. Di Zhu Gong is ideal for ensuring household peace and prosperity, while Tu Di Gong and Datuk Gong are favored by those seeking business success and financial growth. For broader divine protection and blessings, Tua Pek Kong is highly revered. Regional traditions also play a role in worship practices—Datuk Gong is widely venerated among Chinese communities in Southeast Asia. Additionally, religious practices vary by region, influencing the choice of deities worshipped in different areas.

In Chinese tradition, honoring deities not only brings blessings but also ensures good fortune for future generations. Similarly, selecting proper urn compartments or landed plots for ancestors, aligned with feng shui and spiritual beliefs, can bring long-term peace and prosperity to one's descendants.